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Do you still believe in this misconception that SEO is dead and links don’t work? Then, this SEO article will pop your bubble. SEO is a road to success, a bit long, but will lead you to your destination successfully. In this article, you will get to know about SEO: On-Page SEO, Off-Page SEO and Technical SEO.
SEO stands for Search Engine Optimization. The concept of SEO entails adopting measures to increase the ranking of a website or piece of content on Google. The ranking is Organic and you do not have to pay anything to get ranked. SEO is all about optimizing the content in such a way that if somebody searches for a particular thing on google, your site or content shows at the top of the page. It is not easy but with proper knowledge of SEO, you can make your content noticeable. But how can you make your content rank when you don’t know how SEO works?
So let’s dive deep into the SEO world and see how SEO works. SEO is like a puzzle and 2 halves of the puzzle are On-page SEO and Off-page SEO.
On-page SEO
Also known as On-site SEO is about creating content for your website to increase your search ranking. To draw more viewers to your website, your site’s content should be top-notch and well-optimized. Other considerable On-page SEO factors include
- Quality content – original and accurate content
organized
helpful
fresh and crisp content
updated information
- Keywords – research and selection
check volume/ competition
keyword placement – page title (H1 heading)
Title tag
H2 headings
Meta description
Naturally in body
Image file name
Image alt text
- Meta description – includes keywords
155-160 characters
actionable and conveys values
- Links – 2-4 internal links on the page
3 internal links to the page
1-3 external links
Anchor text
- Title – tile tag < 60 characters and contain keyword
conveys value
one H1 tag and contains the keyword
- Headings – two H2 headings contain keywords
proper information hierarchy
- Tags – HTML tags
title tags
- URL – short
contain keyword
spaces replaced by dashes
- Image optimization – alt text with keywords
Compressed and proper dimensions
filename with no spaces
filename with keywords
- Page speed – fast loading
mobile friendly
design and structure
easy navigation
Off-page SEO
It focuses on the stuff you can do to improve your rankings outside your website hence named, Off-page SEO. The ultimate goal of off-page SEO is to drive traffic to your site from other platforms. It includes
- High-quality backlinks – create backlinks for your site
earn backlinks from other sites (they share your site’s link)
- Brand presence – website name mentioned on other’s sites and social media platforms
- Guest posting – relevant niche website author post your content on his site
- Social promotion – PR boost
social media marketing
consistently sharing quality content
share content on social bookmarking sites
- Listings – create an account in business listing and have an online presence to attract potential buyers
- Question and Answer sites – get a backlink from answering niche/product or service-related questions.
Quora, Reddit, Answer.com, etc
- Blog Commenting – get a backlink through your comment on a blog post.
give feedback and your URL if applicable in the comment box
Technical SEO
- focus on a website’s backend architecture
- website codes
SEO is a process that takes time. Your commitment, dedication, and effort are needed for the entire process. But the impact is productive. Let’s look at the Benefits of SEO
- Increase traffic
- Increase visibility
- Long term positioning
- Increase leads and sales
- ROI (Return On Investment)
- Cost-effective
- Awareness and recognition
- Trust and credibility
Make your content worthy and there are countless SEO Tools available online, for free that can help you to increase the traffic of your website.
- SpyFu (to spy on competition)
- SEO Site Checkup (check your site’s SEO and technical issues)
- Answer The Public (to get tons of content ideas based on searches)
- Ubersuggest (keyword research tool)
- Woorank (to check site score)
- QuillBot (transform boring text into awesome content )
- Small SEO Tools (to get SEO report)
- SEO Minion ( On-page SEO analysis, broken link checking, tag checking, SERP Preview )
- Keyword Everywhere (for keyword research)
- BuzzSumo ( content and keyword analysis tool)
- MOZ (to increase traffic, ranking, and visibility)
- Amazon ( to get keywords for e-commerce business)
Strategies to increase the traffic of a website
Google is the first option when it comes to search anything. The majority of the time people click on the top 2-3 sites on the search page. If you want people to click on the desired website you have to be in the top place. But how to rank high on google? Here comes the SEO game.
The term “SEO strategy” refers to the process of structuring the content of your website to increase its propensity to show up in search results. Adopt an SEO strategy that aid in reaching your specific needs, such as ranking higher, boosting sales of a product, or increasing site visit.
By implementing SEO, google is notified about your site’s content and what the viewers might anticipate when they reach your website
Conclusion
Someone search a query on google and this search engine evaluates different sites and calculates which webpage has relevant content and thus ranks it higher on search results.
Deploying SEO tactics will benefit you in long run. This article may seem daunting but take your time now to optimize your site for the future so that you won’t have to worry. The most crucial thing which is to keep in mind concerning SEO is that there are no shortcuts to success. The only way you’ll stand out is if you do things correctly and go above and beyond.
I hope you start applying SEO to create high-quality content. On-Page SEO, Off-Page SEO, and Technical SEO will guarantee the legitimacy of your website and increase readers’ confidence in you. People would rely on your site, which will be your big win.
