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Content Marketing

Content Marketing

Content Is KING and content marketing is a powerful tool to grow your brand/business – A Game Changer for your brand

How? Keep on reading folks, this article will be the best guide on content marketing. While hearing about digital marketing, you may get confused between digital marketing and content marketing.

Both terms are interrelated but let’s dig into their difference.

Content Marketing vs Digital Marketing

Digital Marketing utilizes digital platforms and marketing approaches like SEO, email marketing, PPC, social media, etc to promote a business/ brand/ product. Content marketing is the heart of digital marketing and both focus on promotion and improving sales, but the thing that distinguishes them from one another is the strategies and processes employed.

Content Marketing is a strategic approach to designing, creating, and marketing useful, relevant, and consistent content that is tailored to the audience. The focus is on designing content first and then its promotion to drive profitable customer action.

It is a fact that the audience seeks content that is helpful, relevant, and fascinating. They will potentially ignore stuff that does not matter to them. This is why content marketing is important to consider as it caters to the audience’s needs.

You must choose a strategy that will help promote your brand and engage the audience. If you want to learn about digital marketing, read our previous article “Digital Marketing”.

Content is being used by marketers worldwide to develop their brands. From whitepapers, infographics, and videos to blogs and articles. To increase brand visibility and customer engagement, content marketing is the way to go for digital marketers.

Listed below are types of Content Marketing, pick the one you find appropriate for your business marketing.

  • Videos
  • Blogs
  • eBooks and guides
  • Infographics
  • Case studies
  • Podcasts
  • Interviews
  • checklists
  • Social media
  • Billboards
  • Paid ads
  • How-to-guides
  • Q&A articles
  • User-generated content
  • Whitepapers

Why Content Marketing is important for businesses?

As it drives sales and increases revenue. What else a company would need?

People consume content, get influenced, visit the company’s website and purchase a company’s products or services. With this strategy, even a small business can beat larger competitors. For a successful business, there must be effective content marketing at its back end.

Here are some success secrets.

  • content originality – customer wants to see unique and new content
  • compelling narrative – a brand storyline keeps the audience engaged
  • analysis of customer feedback – it helps the brand better understand customer’s issues and needs
  • actionable tips for customers – providing customers with solutions foster brand loyalty.

For a business-to-business, it is a strategic move as it helps them establish authority and trust with their clients. This ultimately leads to increase website traffic with more sales.

How to create a strategy for your brand?

1. Pinpoint your goal – SMART (specific, measurable, achievable, relevant, and time-bound) short and long-term goals.

2. Know your audience – know their interest and problems been faced to make relevant content

3. Make a content strategy plan – what sort of content you want to publish, where to publish and its expected results

4. Form a team – that works on designing, editing, promoting, and reviewing the content

5. Make a budget – to include costs like specialized tools, paid advertising, blog maintenance, and sponsored publishing

6. Create and publish content – which your audience wants to see that is engaging and informative. Then do consistent content publishing and posting

7. Check your content performance – to see its effectiveness

Best Content Marketing tools

Online tools make the process simpler, faster, and more effective. They handle tasks, such as content creation, production, promotion, and optimization.

  • HubSpot
  • WordPress
  • Google Doc
  • Yoast
  • Ahrefs
  • Google Analytics
  • Google Optimize
  • Grammarly
  • Buzzsumo
  • Vidyard
  • Loom
  • Airtable
  • Hotjar
  • Trello
  • Mutiny
  • TheStock.IM

The benefit of Content Marketing

It benefits both businesses and customers. A transparent and high-quality strategy boosts a company’s sales and customers find it useful and valuable.

If you think the content market would be dead in upcoming years. You are wrong as this is the future and is the most effective method for a business which is also equally liked by the majority of the audience.

It is a cost-effective method to build the reputation of your brand.

The goal is to

  • Attracts customers
  • Increase Traffic
  • Lead generation
  • Drives brand awareness
  • Customer engagement
  • Build trust, credibility, and loyalty
  • Improves the company’s SEO
  • Retention
  • Generate sales/ revenue
  • Conversion

Content Marketing helps generate 3 times more leads and has 6 times higher conversion rate than traditional marketing.

Content Marketing v/s Social Media Marketing

This is a tactic to produce appealing and innovative content whereas social media marketing is a channel that allows effective delivery of content to the desired audience.

Social media marketers use social media platforms to market the products and services of a particular brand or business. It increases the reach of content marketing through various social media platforms.

Why Content Marketing is important in 2022

To stand out in a crowded market, a business must develop a customer-driven, high-quality, and consistent content strategy. Consumers are a significant target audience in this internet-driven era, and what they prefer to see has significantly changed marketing tactics. Incorporating the aforementioned tactics will change your brand’s game because it is vital to company and brand success.


If you own a business or a company either small or well-known, you have put your efforts into content marketing. It will be the smartest move you ever make for the success of your business.

Through it, you may optimize SEO rankings, boost conversions, and create a strong brand reputation and trust. As said content is “anything that adds value to a customer’s life.”

So Content Marketing instead of promoting a brand or hoping to make a sale, primarily focuses on adding value to the consumer’s life. It aims to establish a long-lasting, trustworthy relationship with the audience.

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